Digital Marketing Manager - Parental Leave Cover

Digital Marketing Manager – Parental Leave Cover

Job Type:  Full-Time, Parental Leave Cover

Location: St Kilda Road, Melbourne

 

About TLC Healthcare

At TLC Healthcare, we’re committed to delivering innovative, integrated healthcare that enhances wellbeing across our communities. Guided by our core values—Respect, Accountability, Excellence, Collaboration, Integrity, and Innovation—we strive to create meaningful impact through everything we do.

 

About the Role

We’re seeking a Digital Marketing Manager to lead and execute high-impact digital initiatives across multiple TLC Healthcare brands.

This is a hands-on, fast-paced role combining strategic thinking with strong execution. You’ll take ownership of the digital ecosystem—from website and CMS management to paid campaigns and performance reporting—while delivering measurable growth in engagement, leads, and brand presence.

This role is ideal for an agile digital generalist who can confidently move between backend systems, data insights, and campaign execution.

 

Key Responsibilities

Digital Strategy & Campaigns

• Develop and execute multi-channel digital marketing campaigns (SEO, SEM, paid media, email)
• Drive brand awareness, engagement, and lead generation
• Set KPIs, monitor performance, and optimise campaigns for ROI

 

Website & Digital Platforms

• Manage and optimise websites and landing pages (WordPress/CMS)
• Oversee content updates, UX improvements, and conversion optimisation
• Support e-commerce platform integration and enhancements

 

Paid Media & Campaign Execution

• Build and optimise campaigns in Meta Business Manager and other platforms
• Manage budgets and maximise campaign performance
• Partner with external agencies on integrated marketing strategies

 

Content & Social Media

• Lead digital content planning and execution
• Manage and grow social media channels
• Monitor engagement and interact with online audiences

 

Email Marketing & Automation

• Own end-to-end email strategy using HubSpot
• Manage database segmentation, workflows, and lifecycle automation
• Managing multiple sales pipelines and providing support and training for our sales teams

 

Analytics & Reporting

• Analyse performance using Power BI, and dashboards
• Deliver insights and executive-level reports
• Translate data into actionable marketing strategies

 

Events & Campaign Support

• Support and promote events using platforms like Cvent/Eventbrite
• Drive attendance through integrated digital campaigns

 

Brand & Asset Management

• Ensure consistency across all digital and print collateral
• Manage development of marketing assets with internal teams and agencies

 

Stakeholder Engagement

• Collaborate cross-functionally and present insights to senior leadership
• Provide digital expertise across the organisation

 

About You

You are a proactive, detail-oriented marketer who thrives in a dynamic environment and enjoys balancing strategy with hands-on delivery.

 

Skills & Experience

• Tertiary qualification in Marketing or related field
• Minimum 2+ years’ experience in a similar role
• Strong knowledge of SEO, SEM, paid media, social, and email marketing
• Experience with CMS platforms (WordPress preferred)
• Hands-on experience with:
• Meta Business Manager
• HubSpot
• Google Analytics / reporting tools
• Power BI (highly regarded)
• Strong analytical and problem-solving skills
• Excellent stakeholder communication and presentation skills
• Ability to manage multiple projects and deadlines

Desirable:

• Experience with Adobe Creative Suite (Photoshop, InDesign, Illustrator)

 

Compliance requirements

• Up-to-date COVID-19 vaccinations (minimum 3 doses)
• 2026 Influenza vaccination
• NDIS Clearance with valid police check
• Working with Children Check
• Proof of eligibility to work in Australia  
• Current Victorian Drivers Licence

 

Why Join TLC Healthcare?

• Work with a purpose-driven organisation making a real difference
• Gain exposure across multiple brands and campaigns
• Be part of a collaborative, innovative marketing team
• Opportunity to take full ownership of end-to-end digital delivery

 

Ready to Apply?

If you’re a versatile Digital Marketing professional ready to make an impact, we’d love to hear from you.

 

 All applications must be submitted through our website.  

 

For any questions regarding this role, please feel free to contact Talent Acquisition at [email protected]  

To learn more about the benefits of joining Team TLC, please visit our website tlchealthcare.com.au

We are an organisation with a strong sense of purpose that celebrates diversity, inclusion and embodies our core values of respect, accountability, excellence, collaboration, integrity and innovation.        

Our culture is based on a supportive team environment where people thrive and achieve their best professionally.        

TLC Healthcare encourage all people of different backgrounds to apply.       

As part of our recruitment process, you may be required to complete a pre-employment psychometric and medical assessment.